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Adelaide Goes Gold for Childhood Cancer

Adelaide landmarks lit up gold to support International Childhood Cancer Awareness Month on Saturday, 1 September as a show of support to more than 400 local families that are affected by childhood cancer.

Local landmarks including SAHMRI, Adelaide Oval, Government House, the Riverbank Footbridge, the Adelaide Railway Station building, Adelaide Convention Centre, North Terrace and the Town Hall supported this global initiative to raise awareness for childhood cancer.

The Childhood Cancer Association is working with South Australian businesses, community groups and local government, to raise awareness of, and generate funds to support children and their families affected by childhood cancer.

Partners and supporters were honoured with a reception on Monday, 3 September hosted by His Excellency the Honourable Hieu Van Le AC, Governor of South Australia and Patron of the Childhood Cancer Association to acknowledge their support and ongoing commitment to the association.

Childhood Cancer Association Chief Executive Officer, Cath O’Loughlin says we want to show children with cancer, and their families that they’re not alone in their fight.

“Gold is the international colour of childhood cancer awareness, so by lighting up Adelaide in gold, we stand together in support of children battling cancer,” Ms O’Loughlin says.

“Our goal is to raise $20,000 to help fund home tutoring, which is one of more than 30 support services made available to children with cancer, and their families, by the Childhood Cancer Association.

Locally, in South Australia, the Childhood Cancer Association receives an average of 60 referrals each year, for children newly diagnosed with cancer. In addition to this an average of 10 children relapse and 8 children pass away from cancer in South Australia every year.

At present, the Childhood Cancer Association is a fully self-funded organisation that supports more than 400 families affected by childhood cancer.

“To achieve our goal, we’re asking people to bring a smile to a sick child's face by buying them an Elliot plush toy dog," Ms O'Loughlin says.

“Every child diagnosed with cancer in SA receives their very own Elliot to help them through their journey. This is also a tax-deductible gift.

"We're also inviting people to join our City-Bay Fun Run team to fundraise and raise awareness.

“Any donations we receive during September ensures children with cancer, and their families, receive the vital services they need to help them through the most difficult time in their lives.

Supporters are also changing their Facebook profile picture for the month of September using our temporary “gold” frame to raise awareness for childhood cancer. You can find out more on the Childhood Cancer Association facebook page.

There are many ways you or your business can help. Read More.


Background

International Childhood Cancer Awareness Month

Childhood Cancer Awareness Month was first proclaimed by former US President Obama in 2010. Since then it has become a global initiative, raising awareness for childhood cancer.

The Gold Ribbon is the International Awareness Symbol of Childhood Cancer, with gold being the international colour of childhood cancer awareness.
 

Childhood Cancer Statistics

Each year, more than 950 children and adolescents in Australia – and 163,000 children worldwide – are diagnosed with cancer.

One third of childhood cancers are diagnosed in children aged 0–4years.

Every week, nearly three children and adolescents in Australia – and 1,500 children worldwide – die from cancer.

Source: Children’s Cancer Institute 2017


Media enquiries to:

Bianca Borrett
Marketing & Communications Manager
Childhood Cancer Association
Email: bianca@childhoodcancer.asn.au
Ph: 0421 355 252

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