Gold Shoelace Week

Mon 22 - Sun 28 Sept 2025

September is Childhood Cancer Awareness Month, and gold is the international colour representing childhood cancer. This year, we're inviting schools, workplaces or community groups to lace up in gold and take a stand for kids fighting cancer.

Choose one day during our Gold Shoelace Week to wear our gold shoelaces—a small but powerful way to show solidarity with children battling cancer. At just $8 per pair, these laces offer an easy and fun way to raise awareness and make a bold golden statement of support.

Whether you're tying up your sneakers at school, in the office, or with your local club, your participation will make a great impact.

When: 22 to 28 September

Get involved. Lace up. Make a difference.

Buy your laces online!